Consultancy Service for Road Safety Mass Media Campaign.To engage a consultant imminently to assist NRSC office to execute tasks related to road safety mass media campaign.
Source: World Bank — Ethiopia- Expressway Development Support Project
REQUEST FOR EXPRESSION OF INTEREST
FOR
CONSULTANCY SERVICE FOR EVENT DEVELOPER & ORGANIZER IN ROAD SAFETY MASS MEDIA CAMPAIGN.
COUNTRY: Federal Democratic Republic of Ethiopia-Ministry of Transport (MoT)
NAME OF PROJECT: Road Safety and Institutional development support to the transport sector-Component 3
Project ID: P148850 IDA Credit No: 5625ET
Procurement Reference: ET-RSIDP-125837-CS-QCBS
Assignment Title: Consultancy Service for Road Safety Mass Media Campaign.
The Federal Democratic Republic of Ethiopia has received financing from the World Bank towards the cost of the Expressway Development Support Project (P148850): Road Safety and Institutional Development Support to the Transport Sector (RSIDP Component-3). The Ministry of Transport, the program implementing agency, intends to apply part of the proceeds to eligible payments under the contract for consultancy services of “Road Safety Mass Media Campaign”.
The service is to contribute to the overall objective of the component 3: Road safety and Institutional Development support to the transport sector.
Road Safety and Institutional Development Support to the Transport Sector is one of the three components of the Expressway Development Support Project aimed to provide, through its sub-component 3(a), support to the implementation of the Road Safety through “the Safe System” approach, and through its sub-component 3(b), and support to strengthen the policy, planning and monitoring functions of MoT.
The overall objectives of this assignment are to:
- To improve road users’ behavior and acceptance of traffic rules and enforcement initiatives (related to drink driving, DUI, speeding, seatbelt … etc.) by propagating relevant research based road safety messages via effective mass media platforms, such as Radio or TV.
- To raise awareness in masses by adopting appropriate mass media fronts, detailing the extent of death and injury on roads and the power of masses to prevent it through careful and safe use of roads.
- To reach pedestrian and passengers while they are on road, and use effective mass media fronts such as billboards and SMS to disseminate road safety messages to achieve target oriented behavioral change that can enhance the overall road safety situation.
- To reach drivers when they are in their vehicles engaged in driving, and use Radio to disseminate safe and defensive driving messages to achieve target oriented behavioral changes that can strengthen barriers to the behavior and increase controls to help driver aggressiveness.
- To stimulate community based education, training and enforcement activities at national level by promoting road safety; and involving Authorities at regional and federal level along with volunteers and professional bodies.
The Project will comprise the following main tasks to be undertaken along with the Scope of the services
The scope of services of this project is to develop a road safety messaging and communications strategy underpinned by behavioral science insight to reach road-users at the national level, focusing on states that are most impacted by road crashes, by adopting appropriate mass media campaign strategies, so as to augment the delivery of target based mass media campaigns that can result in alleviating the barriers associated with the road-users’ behavior and subsequent actions to manage, control and prevent all kinds of road traffic crashes.
With due consideration to above detailed road safety mass media campaign events, the following strategic tasks are set out for the potential consultant to develop the execution strategies for each single event.
▫ Task 1: Design and Research
▫ Task 2: Development and Production
▫ Task 3: Dissemination, Implementation and Monitoring
▫ Task 4: Evaluation
The total length of this Project is expected to be approximately 12 months, and man-month input is required on intermittent basis, subject to the renewal of the contract and the availability of the budget.
The consultancy service requires a team of International and National Experts such as Team Leader, Senior Event Coordinator and Marketing Manager, Social and Behavioral Change Communication Expert, Road Safety Expert, Monitoring and evaluation Expert.
The Ministry of Transport is now invites eligible and qualified National level consulting firms to indicate their interest to provide Consultancy services for the Road Safety Mass Media Campaign. To engage a consultant imminently to assist NRSC office to execute tasks related to road safety mass media campaign.
Interested consultants should provide information demonstrating that they have the required qualifications and relevant experience on Road Safety Mass Media Campaign.
Firms may include any relevant information that may indicate their experience and relevance for the assignment. This may include: brochures, core business, years of experience in the business, description of similar assignments, experience in similar conditions, technical and managerial organizational structure of the firm, number of key staff, availability of appropriate skills among staff, general qualifications etc.
The following criteria will be used to access the Expression of Interest documents.
- Core business and years in business, the firm should have been in business for at least 5 years of experience in mass media communication, marketing, production and event organizing,
- Specific experience on Road Safety Mass Media Campaigns,
- Technical capability and Managerial Organization of the firm,
- General Qualification and Number of key staffs as well as availability of appropriate skills among staff necessary for successful implementation of the assignment (no need to provide CVs at this stage)
The detailed professional qualification, skills, experience required, all the tasks will be specified and detailed in the Terms of Reference to be provided upon request.
The attention of interested Consultants is drawn to paragraph 1.9 of the World Bank’s Guidelines: Selection and Employment of Consultants under IBRD Loans & IDA Credits & Grants by World Bank Borrowers, January 2011 (Revised July 2014) (“Consultant Guidelines”), setting forth the World Bank’s policy on conflict of interest.
National Consultants may associate with other firms in the form of a joint venture or a sub consultancy to enhance their qualifications, along with certain international experience or linkage with international consultants/ firm(s) in the field of developing, managing, organizing and conducting road safety or similar awareness campaigns.
The Expression of Interest should clearly specify the type of relationship the consultants propose to establish.
A consultant will be selected in accordance with the procedures set out in the World Bank’s Guidelines: Selection and Employment of Consultants under IBRD Loans & IDA Credits & Grants by World Bank Borrowers, January 2011 (Revised July 2014) (“Consultant Guidelines” through a Quality and Cost based selection-QCBS).
Consultants may obtain further information and ToR by requesting from the address below during working days and office hours, 8.30a.m-12.30p.m. and 1.30p.m-5.30p.m.from Monday to Thursday. Office hours on Fridays are 8.30a.m-11.30a.m. and 1.30p.m-5.30p.m.
Expressions of interest along with documentary evidences can be delivered or sent by Courier, through Email: gcfeleke@gmail.com, with a copy to Email: fetiyadedgaba@gmail.com, or send to the address below marked “Expression of Interest for the Consultancy service for Road Safety Mass Media Campaign, on or before Monday September 30, 2019, 5:00pm Addis Abeba local time.
To: - Ministry of Transport,
Attn: Road Safety & Implementation Support Project Coordination
Churchill Street., Near Ethiopian Postal services Enterprise,
4th floor Room No.513
P.O.Box 1238, Addis Ababa, Ethiopia./
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