The Ministry of Labor and Skills now invites eligible consulting firms ("Consultants") to indicate their interest in providing the Services

REQUEST FOR EXPRESSIONS OF INTEREST

The Ministry of Labor and Skills

Federal Democratic Republic of Ethiopia

Education and Skill for Employability Project (EASE)

Credit No. 7420-ET

Assignment Title: Provider for Branding and Designing of Communications Materials

Reference No. ET-MOLS-458947

The Federal Democratic Republic of Ethiopia has received financing from the World Bank toward the cost of the Ethiopia Education and Skills for Employability (EASE) project and intends to apply part of the proceeds for training services. The "Services" include provision of short-term (3-9 month) skills training to youth that will lead to employment. A Performance Based Payment Scheme (PBPS) will make payments to providers linked to enrollment, training, employment, and retention metrics of training participants. The purpose of this program is to place youth into employment by equipping them with relevant short-term skills that close the gap between employer workforce needs and the skills of the current workforce. The project goals include aligning training programs with the real- time needs of employers and industries, acquiring valuable, sought-after skills, and providing a platform for career advancement to ultimately place youth into better job opportunities. Providers may introduce new training programs or expand offering of existing, successful training programs. They will be responsible for market assessment, training program development/adaptation, trainee selection, provision of high-quality training, placement and monitoring of trainees.

The major objective of this assignment's is to brand the project and design communication strategy including creation of websites and design of communication materials of skills for job component. The communication firm is also expected to ensure the overall objective and implementing procedures of the project is communicated well for public and private training providers, employers as well as potential beneficiaries of the project. The project involves and private training institutions and beneficiary youth to participate in the project by 1) informing them about the program, PBPS, procedure, content, benefits, and expected responsibilities; 2) developing the communication materials to reach out and incentivize them to join and participate in the program.

The detailed Terms of Reference (TOR) for the assignment are available on request through an email address, haftomease@gmail.com/elenytadeleuibe@gmail.com

The Ministry of Labor and Skills now invites eligible consulting firms ("Consultants") to indicate their interest in providing the Services, Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services. The shortlisting criteria are relevant experience, technical and managerial capability of the firm.

The attention of interested Consultants is drawn to Section III, paragraphs, 3.14, 3.16, and 3.17 of the World Bank's "Procurement Regulations for IPF Borrowers" July 2016 revised November 2017 and August 2018 ("Procurement Regulations"), setting forth the World Bank's policy on conflict of interest.

Further information can be obtained at the address below during office hours 9:00 AM to 5:00PM Addis Ababa time. Expressions of interest must be delivered in a written form to the address below in hard copy (in person) or soft copy (by e-mail by January 9,2025 on or before 4:00 pm Addis Ababa time (afternoon).

The Ministry of Labor and Skill

Education and Skill for Employability (EASE) Project

Addis Ababa, Ethiopia

Lam Beret Buss Station area, near to Ethiopian Technical and Vocational Train

Institute,

The Ministry of Labor and Skill, Finance and Procurement Executive office, floor4

Tel: +251116-671-425

E-mail: haftomease@gmail.com/elenytadeleuibe@gmail.com

The Ministry of Labor and Skills