RAPID ASSESSMENT AND OPPORTUNITY IDENTIFICATION FOR COMMUNITY INVOLVEMENT

Source: World Bank — Tourism Development

REQUEST FOR EXPRESSIONS OF INTEREST

INDIVIDUALCONSULTANCY ASSIGNMENT

Country: Federal Democratic Republic of Ethiopia

NAME OF PROJECT: Ethiopian Sustainable Tourism Development Project

Consultant Services: Rapid Assessment and Opportunity Identification for Community Involvement

Credit No. 46240-ET

PROJECT ID No. P098132

Borrower Bid Reference No. IC/ESTDP/C-25/2010

Expressions of interest

The Federal Democratic Republic of Ethiopia has received a credit from the International Development Association (IDA) towards the cost of Ethiopian Sustainable Tourism Development Project and it intends to apply part of the proceeds for consultancy service. The service includes: Rapid Assessment and Opportunity Identification for Community Involvement.

The objective of the consultancy services is to design the details ofthe implementation framework for the community involvement sub component in a manner that would enable sustained linkage between the mainstream tourism industry and communities through an effective and competitive supply chain for tourism related or (tourism industry related) products and thereby create jobs and income opportunities.

Three interlinked activities will take place under this consultancy.

1) A rapid assessment of existing crafts, creative industries and support services; and potential services and products to be provided by thecommunities to the tourism sector.

2) Mapping of existing service needs and identifying potential communities and or SME's that could fill the supply gap.

3) Development of the Community Intervention framework to provide operational guideline for the implementation of intervention activities to be identified under community involvement.

The proposed consultancy assignment aims to assess in the Lalibela and Axum destination areas, the existing inventory of creative heritage-based industries, such as handicraft, music, traditional transportation, and traditional food preparation. The individual consultant should also look into the gaps for product supplies (such as milk, honey, vegetables, meat, etc that the hotels and restaurants may be looking to buy. The assessment will lead to prioritized recommendations as to what is needed at the destinations. Following the assessment, the consultancy will match the existing services needs to potential community interventions. The last phase of the assignment will focus on preparing a framework for the Community Intervention sub-component of the Community Linkages component of ESTDP.

The individual consultant is expected to have following qualifications:-

• A masters degree or higher in business, economics, tourism or a related subject with at least five years of experience;

• Thorough understanding of the creative industry and handicraft sector and Africa's business environment including, but not limited to artisan craft, village touroperation, community food and beverages, local transport services andSME development etc.

• Experience in community involvement in tourism, handicraft and creative industry.

• Experience in conducting Community Tourism Assessments.

• Consultant should have familiarity with models of developing community-driven interventions; and experience in drawing up business plans for implementation.

• Proven capability to access cultural industries and handicraft information including best practices and global benchmarks.

The Ethiopian Sustainable Tourism Development Project now invites eligible individual consultants to express their interest in providing the services. Interested individual consultants must submit their updated CV and information indicating that they are qualified to perform theservices.

The individual consultant will be selected in accordance with the procedures set out in the World Bank's Guidelines: Selection and Employment of Consultants which can be found in the following website: www.worldbank.org/procure.

Interested individual consultants may obtain further information at the address below during office hours.

The expression of interest must be delivered to the address below at or before 2:00 PM on May 11, 2011

Ministry of Culture and tourism

Ethiopian Sustainable Tourism Development project

Ato Jemal kedir

Ethiopian Insurance Corporation Building, Maskel Square

Telephone: 011-550-95-40/0115501416- Facsimile:0115501418 P.O.Box: 10953

E-mail: moctestdp@yahoo.com

Addis Ababa - ETHIOPIA