To Provide various Short Term Trainings
Source: World Bank — Tourism Development
REQUEST FOR EXPRESSIONS OF INTEREST
(CONSULTING SERVICES – FIRMS SELECTION)
Country: Ethiopia
Name of Project: Ethiopian Sustainable Tourism Development Project
Project ID: P098132
Credit No: 4624ET
Assignment Title: Providing various Short term trainings.
Reference No. QCBS/ESTDP/C-24/2010
The Federal Democratic Republic of Ethiopia, Ministry of Tourism and Culture, has received financing from the World Bank toward the cost of the Ethiopian Sustainable Tourism Development Project, and intends to apply part of the proceeds for capacity building training services.
The training services ("the Services") include:
1.Training on enhancement of the capabilities to undertake marketing research, marketing and promotion, branding as well as implementation actions.
Content of the training: The training includes the following Six Modules:
• Module I: Characterizes of Sites and Destinations – the products, product characteristics, packages and product ranges/diversification and trends.
THESUPPLY
• Module II: Market research – definition of market segments and market characteristics with product orientation.
THEDEMAND (profile of customers) and the COMPETITION.
• Module III: Combining demand and supply – sales channels, positioningand sales approaches and tools. The Marketing mix. USPs.
• Module IV: Defining the most efficient marketing strategy and tools to attract key markets – the role of social Medias, farm- trips, tourist fairs and e-marketing. Public/private sector collaboration.
• Module V: Follow-up and evaluation of cost efficiency of marketing and promotion actions
• Module VI: Destination branding – approaches and effects.
Number of participants: 40-50 Adult and expert trainees.
Duration: 20days.
2.Training on enhancement of the capabilities to undertake Integrated Destination developments and Site management plans.
Content of the training:
• Moduel I: Characterizes of Sites and Destination based on a rapid assessment of geography, demography, cultural and natural heritage, urban pattern, overall built environment, Architectural traditions and general environmental condition (definitions and examples)
• Module II: Detail Resource surveys/identification and valuation of key development constraints and opportunities/Detail SWOT analysis, prioritization of key opportunities for sustainable destination and product development, selection of priority areas
• Module III: Resource protection and conceptual development ideas for selected priority areas incl. natural and cultural heritage conservation, environmental protection and waste management.
• Module IV: Combining and adding value to priority resources into sustainable tourism products – product development and packaging
• Module V: Tourist volume and flows, evaluation, interpretation, information and supporting services.
• Module VI: Site and Destination Management Daily, Monthly, Annually, Medium and Long term sustainability
• Module VII: Product and location based Marketing and Promotion of priority sites and destinations (Common with partof the part of the Marketing and Promotion training intervention)
Number of participants: 20-22 Adult and expert trainees.
Duration: 20days
3. Training on Tourism sector Management for managers
Content of the training:
The training is supposed to cover, among others, the following topics:
• Managerial Tools and procedures for sector management
• Leadership skill
• Requirements for management under multi-stakeholder environment
Number of participants: 32 Managers.
Duration: 10-15days
4.Training on planning and implementation
Content of the training:
The training is supposed tocover, among others, the following topics:
• Types and purposes of plans focusing on tourism sector management plans
• Tools, techniques and procedures of operational and strategic plan prep ration
• Mechanisms for plan implementation follow up
• Powerful tools and technical monitoring and evaluation
Number of participants: 27experts.
Duration: 15-20 days
The training Service will be implemented for durations stipulated under each training topics beginning from end of May, 2013.
The Ethiopian Sustainable Tourism Development Project now invites eligible training institutes ("Consultants") to indicate their interest in providing the trainingServices.
Interested institutes should provide information demonstrating that they have the required qualifications and relevant experience to perform the training Services.
The short listing criteria are: A firm (an Institute) must have specific qualifications in/ for each training course and practical skills of training in the fields. At least 10 years experience in the above fields is required.
Institutes should give information indicating that they are qualified to perform the services (brochures, description of similar assignments, experience in similar conditions, availability of appropriate skills among staff, etc.).
Please clearly indicate and substantiate with evidence to Core business, Years of experience in the business, Qualifications in the field of the assignment, Experience insimilar assignments and Regions, Technical and managerial capabilities of the firm, Number of key staff in the firm, Availability of appropriate skills among staff, Qualifications of key staff, Administrative and financial strength, and Client references.
The attention of interested Consultants is drawn to paragraph 1.9 of theWorld Bank's Guidelines: Selection and Employment of Consultants under IBRD Loans and IDA Credits & Grants] by World Bank Borrowers, May 2004 revised October 2006. ("Consultant Guidelines"), setting forth the World Bank's policy on conflict of interest.
Institutes may associate with other institutes in the form of a joint venture or a sub consultancy to enhance their qualifications.
A Consultant will be selected in accordance with the Quality and Cost Based Selection (QCBS) method set out in the Consultant Guidelines.
Further information can be obtained at the address below during office hours from 8.30-12:30 AM and 2:00- 5:00 PM local time from Monday to Thursday and from 8.30-5:30 AM and 2:00- 5:00 PM local time on Fridays.
Expressions of interest must be delivered in two copies to the address below on orbefore 10th May 2013, 4:00 PM local time.
Address:
Ethiopian Sustainable Tourism Development Project,
Cherchil road, Tracon building, infront of Ethiopian ImmigrationOffice
Attn: Ato Jemal Kedir, National Project Coordinator
P.O. Box: 100953, Addis Ababa, Ethiopia
Telephone: 0910 62 35 85/ 011-126-20-56
Fax: 251 11-126-20-29
E-mail: moctestdp@yahoo.com
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