Design a Communications Campaign including development and distribution of promotional materials , firm registration and selection for youth employment pilot

Source: World Bank — Urban Productive Safety Net Project (UPSNP)

REQUEST FOR EXPRESSIONS OF INTEREST

CONSULTING SERVICES– FIRMS SELECTION

Federal Democratic Republic of Ethiopia

Urban Job Creation and Food Security Agency

Urban Productive Safety Net project (UPSNP)

Credit No.:57560 - ET

Assignment Title: Design a Communications Campaign

Reference No. : ET-MUDH-207543-CS-CQS

The Federal Democratic Republic of Ethiopia has received financing from the World Bank to the cost of the Urban Productive Safety Net Project (UPSNP)], and intends to apply part of the proceeds for consulting services.

The consulting services (“the Services”) include Design a Communications Campaign including development and distribution of promotional materials, firm registration and selection for youth employment pilot.

The Design a Communications Campaign has the following objectives:

The assignment's overall objective is to design a communication campaign, including materials for the implementation of the apprenticeship program, targeting implementers, youth (men and women aged 18-25), and firms.

A key feature of the communications campaign is to ensure that it is fresh and modern and appeals to young, less educated jobseekers and established firms so that jobseekers and firms will be and stay motivated to participate and have correct expectations of the apprenticeship program. The program involves mobilizing public and private firms and the beneficiary youth to participate in the apprenticeship program by 1) informing them about the program, content, benefits, and expected responsibilities; 2) developing the communication materials to reach out and incentivize them to join and participate in the program.

The estimated implementation period for the assignment is Nine Weak.

The Federal Urban Job Creation and Food Security Agency now invites eligible consulting firms (“Consultants”) to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services. The shortlisting criteria include: relevance of core business and years in business; qualification and experience in the field of assignment; technical and managerial capabilities of the firm to carry out surveys and analytical work; and general qualification and number of key staff but not individual experts’ bio data.

The attention of interested Consultants is drawn to paragraph 1.9 of the World Bank’s Guidelines: Selection and Employment of Consultants under IBRD Loans and IDA Credits & Grants by World Bank Borrowers (January 2011 revised July 2014) (“Consultant Guidelines”), setting forth the World Bank’s policy on conflict of interest.

Consultants may associate with other firms in the form of a joint venture or a sub consultancy to enhance their qualifications.

A Consultant will be selected in accordance with the Consultant Qualification Selection (CQS) method set out in the Consultant Guidelines.

Further information can be obtained at the address below during office hours 9:00AM (Local time) to 5:00PM (local time). Expressions of interest must be delivered in a written form to the address below (in person, or by mail, or by e-mail) by March 1, 2021 on or before 4:00pm local time (afternoon) Federal Urban Job Creation & Food Security Agency (JOBFSA).

Urban Productive Safety Net Project (UPSNP)

Attn: Ato Yihenew Mengstie and Mesfin Ekubu, Procurement Specialists

E-mail: ymengstiejobfsa@gmail.com and mesfinebf@gmail.com

Adama Real Estate, 5th Floor, UPSNP Coordination Unit, Procurement Section

P.O. Box: 43161, Tel. No: +251-115 575037, FAX No. +251 115 577554

Addis Ababa, Ethiopia