Selection of Communication Advisor for MInT

Source: World Bank — Ethiopia Digital Foundations Project

Request for Expression of Interest

(Consulting Services – Individual Selection)

Selection of Individual Consultant for the Position of Communication, Media and Event Advisor for the Ministry of Innovation & Technology

Country: Ethiopia

Project: Ethiopia Digital Foundations Project

Project ID: P171034

Credit No.  IDA - 68560

Assignment Title:  Selection of Individual Consultant for the Position of Position of Communication, Media and Event Advisor for the Ministry of Innovation & Technology

Reference No.: ET-MINT-347469-CS-INDV

The Federal Democratic Republic of Ethiopia, Ministry of Finance (MoF), has received financing from the World Bank toward the cost of the Ethiopia Digital Foundations Project (“Digital Foundations”).  The project intends to apply part of the proceeds for selecting of individual consultant who provide an advisory service on Communication, Media and Event.

Accordingly, the project is looking for an Individual Consultant that provide advisory service on Communication, Media and Event.  Experienced individual consultants who have experience, passionate and innovative ideas for the position are invited to express their interest for the assignment.

The Communication, Media and Event Advisor expected to revise, advice, and provide professional feedback and suggestions on goals, objectives and activities of communication works of the EDFP and the MinT, this includes Internal communication through a regular platform (within PIU and MInT), External communication to GoD (across stakeholders of the EFDP, including ECA, NIDP, EthERNet, DBE, MoF.

Specific responsibilities for the Communication, Media and Event Advisor will include, but are not limited to, the following core activities:

1. Strategy Development,
2. Planning and,
3. Project Management 

• Design a full- fledged communication strategy including crisis communication and a corresponding communication plan for the EDTP.
• Design and propose guidelines that standardize internal and external communications of the program office
• Design and produce media kit that contains all relevant communication materials (leaflet, brochure, briefers, etc) on the Program office and the Ministry
• Manage internal and external communication channels and platforms for standardized, effective and efficient communication and to share consistent messages on the brand and projects of Digital Ethiopia (briefers, boiler plates, and etc)
• Develop and implement a social media plan for the program office and the Ministry and manage to result
• Provide strategic direction for event, documentary, documentation, video, and photography. Advice and support the in-house or vendor relationship with a photographer or videographer, including resources around costing etc, upon request
• Plan and manage media engagement, monitoring and feedback
• Engage in message development and media training
• Fully manage planning, organizing and monitoring of events including media management of the events
• Provide graphic design support as required (banners, folders, posters, etc)
• Engage in script writing/copywriting for TV and Radio Ads as well as for social media
• Manage the ministry website and social medias
• Produce different contents (press release, news, social media, and etc) as planned or as required
• Perform daily tasks related to the EDFP communications portfolio, proactively monitoring, and taking stock of relevant traditional and social media as well as events

1. Stakeholder, relationship and vendor management

• Design and implement a stakeholders communication plan specific to different internal and external audiences, organize events as per stake holder plan and set a mechanism to create long lasting partnerships and advance the goals of the Ethiopia Digital Foundations Project.
• Design and build strategic relationships with mainstream media (national, local, regional, and international) to ensure positive and sustained public visibility. 
• Identify, plan, design and implement media campaigns for selected communication activities.
• Work with the EDFP PIU and MinT to provide capacity building services on communications, events, and media
• Coordinate and manage high level and other visits to projects, offices and programs of the PIU and MinT
• Ensure the end-to-end management of vendors required for communications activities and campaigns, including for services concerning photography, videography, graphic design, and translation as required (e.g., English to Amharic; Amharic to additional languages spoken in Ethiopia)

MinT –Digital Foundations Project now invites eligible Individual Consultants to indicate their interest to provide the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the services for a period of one year with possibility of extension for additional period subject to outstanding performance of the consultant and availability of budget. The shortlisting criteria include the following;

• Degree level qualification in Journalism and Communication, Ethiopia Language (s) and Literature, and related social studies area of qualification and specialization.
• Minimum of 4/6 years of working experience in communication, social media management, journalism, and/or strategy development
• Demonstrated experience in the field of communication and media preferably in the technology sector.
• Demonstrated knowledge and familiarity with digital technologies.
• Excellent ability to collaborate with management to develop and implement an effective communications strategy and plan
• Excellent communication (written and oral), negotiation, and other human relations skills.
• Strong project management skills, and ability to design and execute projects end-to-end
• Ability to explain the Digital Ethiopia 2025 strategy document
• Advanced computer literacy expected in adobe premier pro, Word, Excel, and PowerPoint.
• Photography and videography skills
• Excellent interpersonal and team working skills
• Excellent spoken and written Amharic and English language, additional languages spoken in Ethiopia would be an asset

The attention of interested Consultants is drawn to Section III, paragraphs, 3.14, 3.16, and 3.17 of the World Bank’s “Procurement Regulations for IPF Borrowers” July 2016 (“Procurement Regulations”), setting forth the World Bank’s policy on conflict of interest. A Consultant will be selected in accordance with the Selection of Individual Consultant (Section V) method set out in the Procurement Regulations.

Expressions of interest (CV, cover letter and documentary evidence for fulfilling the qualifications/Technical Proposal/ and financial proposal /expected lump-sum total offer for the assignment) must be delivered in a written form to the address below in person, or by e-mail before June 2, 2023. Further information and the detail TOR can be obtained, by email at the below address during office hours from 8:30 AM to 5:30 PM Addis Ababa time: 

Federal Democratic Republic of Ethiopia,

Ministry of Innovation and Technology (MInT)

Ethiopia Digital Foundations Project

Attn: Focal Person, Project Implementation Unit (PIU)

Address: Arada Sub-city, off Churchill Road, behind Lycée Guebre-Mariam,

E-mail: digital.foundation@mint.gov.et or tessedf@gmail.com or jermiyasy@gmail.com

Addis Ababa, Ethiopia